Designed and launched an internal task management feature that increased student and mentor task completion by 30%. Conducted 10+ user interviews, created 4 user personas and user journeys, designed wireframes and high fidelity prototypes, and completed 5 usability tests to inform the feature's development. Overcame technical challenges and worked closely with engineering and product teams to launch the feature within a tight 3-month deadline. Successfully implemented user feedback to improve the feature's usability and adoption.

Designed and launched a syllabus feature in collaboration with the engineering team and our product manager with the goal of reducing confusion of our students during the program’s two week free trial and improving overall trial retention. Conducted extensive user interviews to identify pain points and used Figma to design mid and high fidelity prototypes. Iterated on the design based on user feedback, and successfully launched the feature with a 46% engagement rate, which exceeded initial goals. Post launch user interviews confirmed a 50% reduction in student confusion during the trial.

Executed visual design for a new enrollment form to solve for prospective students dropping off the current enrollment form before full program sign up was completed. Collaborated directly with the growth and engineering teams using rapid prototyping techniques and Figma to deliver a brand new design to ABC test against two older designs, one of which was the current enrollment form. Our new enrollment form converted 95% of prospective students to program sign up, significantly outperforming the old designs, which converted only 50% and 45%. As lead designer, worked closely with cross-functional teams to ensure the new enrollment form's successful launch.